Win:Win - The Inter-Company Tournament That Inspires Unity and Charity

In the summer of 2007, an idea was born within the walls of Fami that would eventually grow into something far greater than anyone could have imagined. What started as a friendly football match between departments quickly evolved into a groundbreaking initiative aimed at fostering camaraderie and healthy competition across companies. This initiative, now known as "Win:Win," has transformed into one of the most anticipated inter-company tournaments, bringing together businesses and communities for a shared purpose rooted in kindness and collaboration.

The journey began humbly enough. In 2007, employees at Fami decided to organize a casual football tournament among their own departments. It wasn’t long before this spark caught fire. By 2013, the concept had expanded beyond Fami's boundaries, evolving into the first-ever inter-company tournament. This marked a turning point, as six local companies joined forces under the banner of "Win:Win chi fa del bene vince sempre" (which roughly translates to "Win:Win, where doing good always wins"). Since then, the tournament has grown exponentially, with participation swelling from just six companies to 18 today. Alongside football, teams now compete in beach volleyball and basketball, ensuring there’s something for everyone.

But what truly sets Win:Win apart is its heart and soul. From its inception, the tournament has been driven by a mission to give back to the community. As Roberto Milani, the current president of Win:Win, explains, "The idea of helping others has always been central to our mission. We wanted to create bridges between companies and their employees while making a tangible difference in our territory." Over time, this commitment to charity has become a defining feature of the event. Today, Win:Win touches the lives of over 6,000 people, including families, entrepreneurs, workers, and volunteers who rally around the cause.

What began as a simple football challenge has blossomed into a vibrant movement that celebrates both sportsmanship and social responsibility. Each year, participants channel their competitive spirit into raising funds and awareness for charitable causes. Whether it’s through cheering on their favorite teams or contributing to fundraising efforts, every individual plays a role in creating a ripple effect of positivity.

As the tournament continues to expand, so too does its impact. Companies not only strengthen their internal bonds but also forge meaningful connections with neighboring businesses. Employees are encouraged to step out of their comfort zones and embrace teamwork, all while supporting a noble cause. For many, Win:Win isn’t just about winning—it’s about winning together as a community.

Looking ahead, the future of Win:Win looks bright. With new sports disciplines being added and partnerships growing stronger, the tournament remains committed to its core values of unity, fairness, and generosity. Whether you’re a player, spectator, or supporter, Win:Win invites you to be part of something bigger—a celebration of human connection and collective progress. Join us as we continue to prove that when we work together, we can achieve extraordinary things.