ITV Gold is the longest-running South Asian TV channel in the United States, with a rich history of providing news, entertainment, and cultural content tailored to the Indian and South Asian diaspora. Since its inception in 1985, ITV Gold has been a pioneer in delivering continuous programming that reflects the experiences, challenges, and achievements of the South Asian community in America. The channel has become an essential source of information for many families, offering a unique perspective on both local and global events affecting the community.

In 2018, Parikh Worldwide Media, the largest news publishing house in the United States, acquired ITV Gold, further solidifying its position as a leading media entity catering to the Indian and South Asian communities. This acquisition marked a significant milestone for Parikh Worldwide Media, which now stands as the #1 media house in the U.S. focused on this demographic. The channel's legacy is deeply rooted in its commitment to showcasing stories that resonate with the South Asian audience, making it a trusted and respected name in the industry.

One of the most iconic programs under the ITV Gold brand is "Vision of Asia," a signature show that has been a staple since its launch in 1976. Created by Dr. Banad N. Viswanath, the founder of ITV Gold, this program has played a crucial role in shaping the narrative around the South Asian experience in America. Dr. Viswanath, an entrepreneur and philanthropist, passed away in October 2014, but his vision continues to live on through the channel's ongoing efforts to serve the community.

Parikh Worldwide Media, based in New York City, operates with a strong national presence, including offices in Chicago, the Bay Area, Mumbai, and Ahmedabad. The company publishes several well-known publications, such as the nationally circulated English weekly newspaper News India Times, regional English weeklies like Desi Talk in New York and Chicago, and the Gujarati language weekly Gujarat Times. In addition to print media, the company also produces an online magazine called Indian American and a bimonthly journal, U.S. India Global Review, which is affiliated with the Parikh Foundation for India’s Global Development, a think tank based in New York City. Through these diverse platforms, Parikh Worldwide Media continues to provide comprehensive coverage and insightful commentary on issues relevant to the Indian and South Asian communities in the U.S.