Lord of the Fries

The Story of Lord of the Fries: A Global Fry Revolution

At its core, Lord of the Fries is more than just an eatery—it's a celebration of fries, creativity, and inclusivity. With a mission to bring people together through something as simple yet universal as a perfectly crafted fry, this iconic brand has grown from humble beginnings into a beloved household name across Australia and New Zealand. Whether you're craving a quick takeaway or looking to enjoy a sit-down meal, Lord of the Fries offers a vibrant experience that caters to all tastes, making it one of the most cherished destinations for vegans, vegetarians, and fry enthusiasts alike.

The journey of Lord of the Fries began in the early days of 2004 when two kindred spirits, Mandy and Mark, found themselves bonding over their shared passion for fries during late-night snacking sessions in Taiwan. But it wasn't just any fries they loved—they craved something better. Fed up with the tasteless, over-processed versions often served in fast-food chains, they set out on a mission to create fries that were fresh, flavorful, and unforgettable. Using only high-quality ingredients like fresh potatoes, they aimed to deliver a crispy exterior paired with a soft interior, topped off with unique homemade sauces inspired by flavors from around the globe. This dedication to quality marked the birth of what would become a global movement toward healthier, tastier, and more ethical fast food.

By August 2004, the duo had relocated to Melbourne, where they decided to take their vision directly to the streets. Introducing a mobile chip van equipped with everything needed to serve their signature fries, they brought their dream to life. To complete the branding, Mark’s creative brother, Sam, stepped in with a bold moniker: "LORD OF THE FRIES." From there, the van hit the roads in October, rolling through cities and towns, spreading joy one golden fry at a time. People quickly fell in love with their crispy, cone-shaped fries, which came paired with sauces ranging from classic ketchup to exotic blends like jalapeño aioli or truffle mayo. These weren’t your ordinary fries—these were fries made with care, free from artificial additives or unhealthy shortcuts.

In late 2005, Lord of the Fries took another significant step forward by securing a permanent location in the heart of Melbourne. This milestone allowed them to expand their offerings beyond fries, introducing dishes like veggie burgers, onion rings, vegetarian nuggets, and hot dogs. Each item on the menu reflects their commitment to being vegan-friendly, kosher, halal, and inclusive, ensuring that everyone could partake in the fry-loving experience. Over the years, Lord of the Fries has continued to grow, opening multiple locations across Australia and New Zealand while maintaining its reputation for excellence.

Today, Lord of the Fries stands as a testament to what happens when passion meets purpose. From its origins as a small street vendor to its current status as a global fry phenomenon, this brand has proven that even the simplest things—like a well-made fry—can bring people together. Whether enjoyed as a casual takeaway or savored during a leisurely meal, every bite is a reminder of the joy and connection that great food can provide. So next time you’re craving something special, head to your nearest Lord of the Fries location and let the fry revolution begin!