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NetEase Yanxuan - Your Trusted Choice for Quality Daily Essentials

NetEase Yanxuan is an original lifestyle e-commerce application developed by NetEase. It upholds the company's traditional rigorous attitude and the philosophy of "affordable high-quality products." The app focuses on categories such as bedding, daily necessities, kitchenware, and ingredients. By breaking away from the conventional model dominated by well-known brands, Yanxuan collaborates directly with international manufacturers to ensure strict control over the production process.

Manufacturer Selection: Only the Best Brands

We have partnered with renowned factories that produce items for brands like MUJI, Thermos, Nobby, and Zwilling. These factories use premium materials, equipment, techniques, and technology to guarantee product quality right from the source. This ensures that every item meets the highest standards of excellence.

Sourcing from the Source: Embracing Nature’s Bounty

Yanxuan sources its food products directly from their places of origin. We meticulously select natural, high-quality ingredients and employ traditional craftsmanship methods to preserve their authenticity and nutritional value. This approach ensures that our customers receive the best nature has to offer.

Material Selection: Natural, Comfortable, and Safe

All products are crafted using natural, high-quality materials. Our stringent quality control measures ensure that formaldehyde content complies with national non-toxic standards. We also avoid the use of optical brightening agents. For baby and maternal products, we adhere to the national A-grade standard, ensuring safety and peace of mind for our consumers.

Pricing Strategy: Transparent and Fair

Our pricing model is designed to be transparent and fair. We establish a vertical pricing system where prices are set based on "cost + VAT + shipping fees," eliminating the need for brand premiums and dealer markups. This allows consumers to purchase products solely based on their quality, without additional overhead costs.

By choosing NetEase Yanxuan, you're not just getting high-quality products; you're making a commitment to a healthier, more sustainable lifestyle.