Ad My Binn

Introducing Ad My Binn: Revolutionizing Waste Management

Ad My Binn (ADMYBINN) is a pioneering organization that combines corporate social responsibility (CSR) initiatives with innovative waste management solutions. In India, which ranks as the third-largest waste generator globally, improper waste disposal has long been a significant challenge, particularly in urban areas. Historically, residents often resorted to discarding waste on streets due to the absence of adequate waste disposal systems. While campaigns like the Clean India Mission did bring temporary relief, the recurring accumulation of garbage highlighted the critical need for sustainable infrastructure, such as sufficient waste bins.

In response to this pressing issue, Joy Pansari, an automobile engineer, and Ankit Agarwal, a Chartered Accountant, collaborated to introduce Ad My Binn in 2015. Their vision was straightforward yet revolutionary: to address the lack of bins while simultaneously creating value through advertising. Ad My Binn began its journey in Kolkata, installing bins branded with advertisements, effectively transforming waste bins into mobile billboards. This approach not only addressed the immediate problem of insufficient waste receptacles but also initiated a self-sustaining business model.

However, merely placing bins on city streets wasn't enough. Regular maintenance—such as cleaning and waste collection—was equally crucial. Recognizing this, Ad My Binn established a dedicated team of ragpickers, providing them with E-rickshaws to ensure efficient waste management. This initiative not only kept the streets clean but also offered a formalized source of income to individuals previously engaged in the informal recycling sector. By transitioning these workers into a structured workforce, Ad My Binn contributed significantly to reducing unemployment while fostering environmental sustainability.

To sustain this ambitious operation, Ad My Binn invites corporations to participate in their CSR programs. These partnerships allow companies to support a cleaner environment while simultaneously enhancing their brand visibility through the advertisement spaces on the bins. This mutually beneficial model has allowed Ad My Binn to grow rapidly, expanding its operations to cities like Jamshedpur and Siliguri within just five years. By 2020, Ad My Binn had installed over 1,400 bins across seven municipalities in these regions, making a tangible impact on local communities. Most recently, the organization launched a new project in Puri, signaling its intent to further expand into other urban and semi-urban areas.

The mission of Ad My Binn extends beyond waste management. As a waste management company, Ad My Binn aspires to create a pollution-free environment by leveraging business opportunities in recycling, composting, and waste recovery. By focusing on circular and green economies, the organization aims to foster sustainable practices that benefit both people and the planet. This commitment has earned recognition from notable figures, including India's Prime Minister, Shri Narendra Modi, who has publicly acknowledged Ad My Binn's contributions to society.

Looking ahead, Ad My Binn envisions a future where every corner of India enjoys cleaner, greener spaces. Over the next five years, the organization plans to expand its operations into additional cities and rural areas, ensuring that its transformative approach reaches even more communities. Through innovation, collaboration, and unwavering dedication, Ad My Binn continues to redefine waste management, proving that progress and sustainability can go hand in hand.