The "PREVIEW - Nielsen IPT" is a specialized application designed for internal use within the Nielsen organization. This preview version provides an early look at the capabilities and functionalities of the upcoming full-scale release of Nielsen Instore Pricing, which is a critical tool for managing pricing strategies in retail environments.

Developed as both a web-based and Android application, this preview version allows users to explore and test key features before the final product is released. The application aims to streamline the process of monitoring and adjusting pricing strategies, ensuring that retailers can stay competitive and responsive to market changes.

Key benefits of using the "PREVIEW - Nielsen IPT" include:

• Early access to innovative tools and functionalities.
• Opportunity to provide feedback on the application's performance and user interface, directly influencing future updates.
• Seamless integration with existing Nielsen systems, enhancing overall operational efficiency.

Whether you are a Nielsen team member looking to get a head start on understanding the new system or an external partner interested in the direction of Nielsen's technology solutions, this preview version offers valuable insights into the future of in-store pricing management.