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Introducing Xiying Video: A Gateway to Chinese Culture and Cinema

Xiying Video is a state-owned online video platform established by the renowned Xi'an Film Group. It holds an official license for information network dissemination of audio-visual programs issued by the National Radio and Television Administration, making it a trusted source for high-quality content. The platform focuses on film and television expertise as its core direction, with traditional culture as its foundation, aiming to promote excellent Chinese cinematic culture globally. With this mission in mind, Xiying Video has created specialized video channels covering diverse areas such as movies, TV series, culture, documentaries, integrity education, youth development, role models, original productions, vlogs, food, education, travel, health, and public welfare.

The platform has fostered long-term partnerships with prominent institutions including the "Learning Power" learning platform, People's Daily Online People’s Video, CCTV+, the Network Audio-Visual Center of the Communist Youth League of China, the Chinese Film Archive, and many major domestic film studios and well-known TV organizations. Recognized as a project included in the 2019 National Radio and Television Administration database, one of the first batches of cultural and technological integration demonstration bases in Shaanxi Province, and among the first group of units selected under the "Ten Hundred Thousand" Cultural Industry Project in Shaanxi Province, Xiying Video collaborates with its partners to contribute to the creation and promotion of high-quality audio-visual content in the new era. By doing so, it plays a crucial role in advancing China's film industry and the broader network audio-visual sector.

In terms of user experience, Xiying Video has been continuously enhancing its service offerings. Recently, the platform introduced new features for displaying user information, which allows users to enjoy a more personalized and engaging experience. These updates reflect the platform's commitment to providing not only culturally rich but also user-friendly content that caters to a global audience. Moving forward, Xiying Video will continue to innovate and expand its reach, ensuring that it remains at the forefront of digital media innovation while staying true to its mission of promoting Chinese culture and cinema worldwide.