Thanks to Phub'd! by Telenet, you can make special moments together truly sociable again. With family or friends. Without your smartphone. Because whoever unlocks his or her smartphone first is Phub’d!

Imagine the scene: you are having a lovely dinner or chat with friends, until suddenly someone pulls out a smartphone. Gone is your precious moment. That’s why we now have Phub'd! This app allows you to make special moments with family or friends truly sociable again.

Open the app together, start a round of Phub'd! and put your smartphone away. Whoever unlocks his or her smartphone first is Phub'd! and will have to make up for the unsociable behaviour with a very sociable challenge: talking in slow motion, playing music with your armpits, moonwalking around the table…

So if your friends or family are paying more attention to their smartphone than to the people around them, open the Phub'd! app together and make the time you spend together truly sociable again.

How does it work?
- Everyone opens the Phub'd! app.
- Somebody starts a round of Phub'd!
- Others join in by scanning a QR code.
- Everyone locks his or her smartphone.
- You spend some quality time together.
- Whoever unlocks his or her smartphone first ... is Phub'd!
- The loser gets a sociable assignment to make up for the unsociable behaviour.
- You start a new round.


The rules

Rule 1: Stay away from your smartphone

An app against phubbing

Phub'd! is an app that helps you to avoid phubbing. Phubbing happens when you pay more attention to your phone than to the people around you. Ever since the arrival of the smartphone, everyone seems to be phubbing. We often do it unknowingly and unintentionally, but it's unsociable and it interrupts the good flow.

That's why Telenet is launching the Phub'd! app: a great solution to make those unsociable moments sociable again. It makes your smartphone part of the solution to a problem that it itself has caused. How ironic!

So why this app?
Your smartphone allows you to be sociable and in touch with your friends anytime, anywhere. But if you're always on your device while you are actually with your friends, your smartphone makes you rather unsociable. The Phub'd! app will help you to stop phubbing. In other words: it will stop you from ignoring your friends because you're staring at that little screen again.

Many people suffer from FOMO (a 'fear of missing out'), but because they spend most of their time on social media, they miss out on quality time with their friends or family. By the way, did you know that phubbing is also a major source of irritation for couples? It causes relationship problems and even destroys relationships. Friends and family are also getting more and more annoyed by the smartphone addiction of the people around them.

That's why Telenet thought it was time to help people beat that smartphone addiction.
Time for more quality time with the people around us, rather than screen time with our phone. It’s time to switch off our phone, and especially ourselves, every now and then.

Phub'd! is the perfect app for this. When you use Phub'd! with your friends or family, you encourage each other to spend less time on your smartphones. It is the perfect way to have a great time together or to stop staring at your smartphone when it’s not appropriate: during dinner, on a night out or before going to sleep.

So have fun with each other and without your smartphone, thanks to Phub'd!