AFS Retail Execution is a mobile, flexible and robust software solution designed to support field sales and merchandising in the execution of tasks designed to deliver on both the Perfect Store as well as field efficiency. Field sales are empowered to quickly manage daily in-store tasks, while management is able to analyze, execute, and optimize various sales strategies focused on shelf and category share.

Key features:
- Visit workflows by call type to clearly indicate what should be done at each point of sale
- Active in-store data capture and insights: product audits, in-store surveys, photos, planogram compliance, etc.
- Digital Image Recognition to identify the presence and location of products in the shelf, covering Out of stocks, Facings, Prices, Planogram compliance, Share of shelf/category, Distribution/ranging
- Order entry and financial transactions: product credits, payments, booking sheets, etc.
- Comprehensive listing and pricing to support granular scenario compositions across chains, regions, and categories
- Specific capabilities to build the ideal planogram and to measure compliance vs plan/Perfect store scenario
- Rapid identification of out of stocks or missing products, either by digital image recognition or by standard shelf audit
- Quickly identify metrics that are outside of threshold and offer ways to fix the issues

AFS has implemented successfully in more than 50 countries enabling our consumer goods customers to achieve success through advanced product features supported by our global deployment capability. Localized solutions by geography and channel allow our clients to optimize field sales processes related to in-store activities for merchandising and sales.

AFS Retail Execution offers an industry specific set of features and functions that fulfil the core set of requirements that form the baseline for field sales execution. For advanced requirements, the product is designed with a level of configurability that allows you to address unique needs without having to customize the software. Sales force administrators can shape and distribute activities across various members of the organisation structured along focused store segments.

AFS Retail Execution is built on a modern architecture with workflows that benefit from the inputs of tens of thousands of users. User adoption rates and satisfaction levels remain high supported by a streamlined and rapid implementation process. Advanced integration models enable data exchange to and from multiple sources/systems, facilitating the exchange of valuable information which in turn drives actionable insights.