OVERVIEW

IBM Digital Analytics for Mobile provides marketing executives with real-time access to their top-line performance metrics and key performance indicators, anytime, anywhere.
IBM Digital Analytics for Mobile complements the IBM Digital Analytics Platform and enables marketers to view real-time insight and critical performance metrics for their online analytics. With this application, iPhone users can quickly distill massive amounts of data, analyze relevant information, and leverage relevant metrics to take the right actions and optimize their marketing investments.
Key features include:
- Easy access anytime. Access top-level performance metrics and marketing insights on the go using all standard iPhone controls to zoom in on critical performance areas.
- Real time site analysis. Optimize your conversions by accessing real-time performance metrics. Spot trends early to ensure that you capitalize on market changes.
- Real time competitive insight. Benchmark marketing performance versus your peers and market leaders to draw out areas with business potential.
- Trend analysis. Flexibly select date ranges to monitor hourly, daily, weekly, monthly, quarterly and annual trends.
- Funnel analysis. Analyze visitor progress through your key conversion funnels.

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Note: This app is available to IBM Digital Analytics customers with valid user access privileges. Simply download the iPhone app, login to your IBM Digital Analytics account and enjoy the benefits of mobile access to your top-line metrics.