WorldKit's purpose is to demonstrate how users can interact with objects/devices utilizing contextual triggers and the camera of a mobile device, optimizing processes or granting the user a better experience. In particular, this application will allows users within the Ericsson Booth at NAB in Las Vegas to access added information of the demos/proof points using their iPhone or an iPad.

By pointing the camera to any demo title within the Ericsson booth, an interface will immediately appear on the user's iPhone or iPad and allow them to dive deeper for added information on that particular demo.

Also, a movie poster will be present in the Innovation Zone at the Ericsson booth. This movie poster triggers an interface which allows the user to view the trailer of said movie poster, and receive 'dummy' tickets to this movie. Important note: This is not a real purchase/payment flow, as this is for demo purposes.