In the animal rights movement, "Ralphy - Cruelty Free" is a application for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals or made from animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year.

Companies now offer a wide range of cruelty-free products such as cosmetics, personal-care products, household cleaners, clothing, shoes, condoms (which are sometimes processed with casein), and candles (which usually use paraffin or beeswax). Organizations such as PETA, Choose Cruelty Free, Coalition for Consumer Information on Cosmetics, British Union for the Abolition of Vivisection, and its offshoot organization Cruelty Free International have released lists of cruelty-free products and cruel products to boycott. Since the 1990s the Leaping Bunny has been the only international third-party cruelty-free certification program. The number of cruelty-free brands is increasing as the public has a better understanding of cruelty-free products. Famous brands such as the Charlotte Tilbury, Urban Decay, Tarte and Colourpop are cruelty-free brands.