Brought to you by Fitocracy, Mashable's 'Top Innovation in Health & Fitness' winner, 'Macros' is a super-simple macro and calorie counter for people who are tracking their macronutrients (macros for short) to help them reach their fitness goals, whether that's losing weight, or building lean muscle.

Why count macros instead of just counting calories?
When most people embark on a diet, they only count calories, not macros. This often leaves people prone to many of the typical side effects of dieting – feeling hungry, lacking energy, and being irritable. Targeting macronutrients allows you to counteract these side effects. With the right macros, you can remain full all day, stay energetic, and build lean muscle to give you that 'toned' look.

One member of Fitocracy’s 'Weight Loss Made Simple' Fitocracy Group Fitness program said, “This new way of dieting was life changing. I lost 10 lbs, all while remaining incredibly full – sometimes too full. My energy was sky high and I will never go back to pure calorie counting again.”

Coming soon
• The option of searching for and adding foods from a nutritional database for a more automated macro-counting approach
• Fiber counting
• Water counting
• Alcohol counting
• Syncing with Fitocracy to back-up your data
• The option to share your macros with your Fitocracy Group Fitness trainer

Get even more at www.fitocracy.com
• Get support and motivation from our amazing community
• Get Free workout routines designed by top-tier trainers and coaches to go hand in hand with your diet plan
• Browse other users' profiles and find out what works for people just like you