ConnectUp sets in place an international cultural initiative for the target group 12+ in order to counteract the process of increasing social and cultural division across Europe. To achieve the aim of cultural inclusion it is essential to provide opportunities for young people to actively engage with different nationalities, cultures and social groups and to remain open to other people and life experiences.

ConnectApp, as a very practicable tool,
• has an impact on each ConnectUp production: Spoken or written text on stage can be followed in the respective translations either spoken (with earphones) or written
• makes productions in foreign language understandable for young people and reduces prejudices among teachers (internationalisation of festivals as a new business model)
• provides innovative solutions to existing barriers such as blindness or deafness (strengthens the “missionary approach”)
• allows young people to engage with theatre on an immediate, personal level in their social media groups (marketing support) and to give direct feedback such as smiley-based evaluation etc.
• allows direct communication with young people (without any detour via teachers)
• provides theatres with a reliable evaluation module (which will also be used for research purposes by the two universities).

The app can only be used at ConnectUp productions which support ConnectApp.

ConnectUp is a larger scale cooperation project under the EU Culture Funding Stream Creative Europe for the four-year-period 12/2019 till 11/2023.

ConnectApp is codeveloped by Theatr Genedlaethol Cymru, Galactig, and ConnectUp.