In today’s competitive marketplace, customer loyalty is crucial to business growth. It’s much harder to find a new customer than it is to retain an existing customer. Restaurants, retailers, grocery stores, salons and more depend on loyal customers and repeat visits.

In addition, regular customers often spend more per visit and are more inclined to sign up for upgraded services. If you don’t provide an incentive for customers to return to your business, they can easily turn to a competitor after even the slightest inconvenience.

Businesses can increase their customer retention in several ways as shown in the infographic below.

- Remind and inform prospective customers about the benefits of
your product or service.
- Establish and maintain your distinct identity.
- Enhance your reputation.
- Encourage existing customers to buy more of your
product/service.
- Attract new customers and replace lost ones.
- Slowly build sales to boost your bottom line.
- Provide a high-value product or service
- Excel at customer service.
- Reward long-term buyers.

Using an automated rewards app is one of the best ways for small businesses to easily set up a loyalty program to reward long-term customers. For example, you can offer discounts, coupons, gift cards or freebies personalized to a group of customers (people who have bought a specific product) or to an individual customer (birthday gift or reward for reaching a certain level).

Process is very simple

every business gets a unique business id
customer downloads the app and connect to the store through that unique id and become a fan of the store