The challenge: The forgetting curve and information overkill
How much information do we take in on one day? Hard to measure, but surely a huge amount. The fact is: in a digitalized world facing a rapid growth of communication and information technology, in an intense global data exchange and dialog, the information intake will surely rise further. Before we reach the point of information explosion, let’s think about how we can learn, retain, apply and re-apply the information we keep receiving every day. As early as the 19th century, it was Hermann Ebbinghaus, a German psychologist and expert on memory, who experimented on the topic of mnemonics. His most famous finding was the forgetting curve, describing the exponential loss of information one has learned. From there, Ebbinghaus explained the learning curve, or how fast we memorize information. Based on his findings we have developed a solution.

The solution is simple: KeepItApp!

The KeepItApp mobile app can help you look up, revise, rehearse, and search what you have learned and thus stop you from forgetting valuable information. It will help you learn, recall and apply your material. How? The information or content of your training, workshop or seminar will be converted into questions. The user can then decide when and how often the app will quiz him on these questions. Either by default (trainer’s recommendation), intensive mode, or simply by rehearsing the main facts. Once a week, daily or on a monthly basis, as you wish. The app can also mix the content or different sets of questions making it more demanding. In addition, it comes with multiple services to suit your particular need: from “snooze”, to “remind-me” or “read-out-loud”, in the car, on the plane, the train, in a waiting room or hotel lobby.

To sum up the basic functions:
- Look up: search for specific content or key words
- Revisit: let’s have another look
- Retain: memorize and keep it
- Apply: your personal performance review