App Info & Content

App information, app content, in-app advertising, and pop-up content must not contain anything harmful or inappropriate. Make sure the app provides lawful, truthful content and services consistent with the description.

Name & Icon

1. The app name must not exceed 15 Chinese characters or 30 characters in other languages.
2. The app name must not contain placeholder text, garbled characters, emoji, or special symbols (such as *, &, -, ( )).
3. It must not be identical or highly similar to other apps' names — this risks user confusion and infringement.
4. The icon must be clear and recognizable, with no watermarks or misleading elements (for example, displaying a numeric badge when there are no new messages).
5. After installation, at most one icon should appear.
6. Name, icon, category, and signature should not be changed frequently.

Content Authenticity

1. App information must match the app's content. It must not contain misleading, irrelevant, or inappropriate marketing language, hot search terms, or promote services the app does not actually provide.
2. Do not use terms that violate the Advertising Law, such as "official", "authoritative", "recommended", "premium", "national-grade", "top-tier", or "best".
3. Do not use the marks of government bodies or other well-known entities without authorization (for example, non-government apps must not use national flags, emblems, party flags, or party emblems as their icons).
4. Do not use the names, icons, or imagery of other device brands or app platforms.

Content Safety

1. App information must not contain vulgar, sexually suggestive, pornographic, violent, terror, gore, gambling, or other content prohibited by law.
2. Even when the target audience is not children, content must not include elements that could negatively affect children.
3. Do not display real personal accounts or identity information.

App Types Not Currently Listed

Per the Civil Code, Cybersecurity Law, Administrative Measures for Internet Information Services, Provisions on Ecological Governance of Network Information Content, and other laws and policies, Pgyer does not currently list the following app types:

Politics & Violence

• Defamation, personal attacks, or insulting content directed at national leaders.
• Anti-government, anti-social, or politically incorrect content.
• Defamation or personal attacks against individuals or groups.
• Images or content depicting humans or animals being killed, abused, or harmed.
• Excessive depiction of violence or child abuse; realistic depictions of weapons or encouragement of unlawful weapon use.

Pornography

• Pornography or excessive display of sexual organs (not for artistic or emotional expression).
• Allowing users to submit pornographic content (photos, text, etc.).
• App description, screenshots, or copy containing pornographic content.

Illegal Finance & Gambling

• Cash or circulating-currency gambling features.
• Lending, deposit-taking, discounting, overdraft, or other lending-of-funds content.
• Illegal fund-raising, illegal crowdfunding, illegal auctions, pyramid schemes, fraud (including disguised fund-raising such as "elderly care projects", photovoltaic investment, equity crowdfunding, cloud farming, cloud livestock).
• Virtual-currency trading, shopping, payment, information, or other illegal financial activities.
• Illegal futures, stock-allocation leverage, FX margin trading.
• P2P wealth-management content.
• Lottery purchase, proxy purchase, information, or recommendations.
• ICO fund-raising, digital currency, blockchain wallets, NFT, and related content.
• Mahjong, room-card, fishing-arcade, or other electronic games with bet-staking, payout, or prize-redemption features.

Unlawful Functions

• Illegal circumvention; for-profit VPN services or access to overseas sites.
• Apps whose main feature requires Root permission.
• Forging, altering, or trafficking in resident ID cards, social security numbers, passports, diplomas, driver's licenses, official documents, or seals.
• Encouraging the unlawful use, manufacture, sale, transport, or storage of firearms, ammunition, explosives, or other dangerous materials.
• Illegal hunting, killing, or consumption of nationally protected wildlife, or trafficking in their products.
• Aiding illegal voyeurism or selling such content.
• Surrogacy consultation, sex selection, sperm/egg supply, or illegal trade in sperm/eggs.
• Apps centered on live broadcasts of sports events, with real-time scores and event-analysis communities.
• Multi-user voice chat rooms, red-envelope draws or gift multipliers in livestreams.
• Adult-toy storefronts and connected-device companion apps.
• End-to-end encrypted messaging or self-destructing messages.

Sweepstakes

• In-app contests and sweepstakes not run by the developer.
• Sweepstakes lacking a clear, detailed description in the user agreement.

Religion, Culture, Race

• Defamation, insults, attacks, or content likely to cause emotional harm targeting a religion, culture, or race.
• Religious content with missing or inappropriate translations, or misleading material; non-educational or inflammatory use.
• "Enemy" characters targeting real-world races, cultures, governments, companies, or actual individuals.

App Types Requiring Qualifications

The following industries must submit the corresponding qualification documents at upload. The full list is in App Qualifications.

User-Generated Content

1. Developers must effectively manage user-generated content: verify account identity and keep records; build filtering for nicknames, bios, posts, and comments to prevent unlawful or harmful information; provide a reporting mechanism with timely response; close service for accounts in serious violation; publish contact information.
2. Developers are responsible for moderating community sections and must not allow content that violates laws and regulations.